For years, founders have been told the same thing: “Come back when you have traction.”But in 2025, traction no longer means just revenue, downloads, or user counts.
Today’s investors are far mor...
In 2026, founders face a reality that would have sounded absurd a decade ago:👉 Investors want traction… before you even have an MVP.
Yes—before a single line of backend code is written, before t...
Traction, Proof Points & Metrics
In the fast-paced startup ecosystem of 2025, one thing has become crystal clear: traction is the new gold standard. Gone are the days when a compelling s...
