- This could delve into the metrics and KPIs used, such as engagement rates, conversion rates, website traffic, SEO rankings, and lead generation. 3. **What key skills and qualifications are necessary for an effective content marketing strategist?

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- This could delve into the metrics and KPIs used, such as engagement rates, conversion rates, website traffic, SEO rankings, and lead generation. 3. **What key skills and qualifications are necessary for an effective content marketing strategist?