- Knowing the tools that are essential for SEO tasks gives insight into the technical side of the job. 4. **Can you describe a successful SEO campaign you’ve managed, and what metrics did you use to measure its success?

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- Knowing the tools that are essential for SEO tasks gives insight into the technical side of the job. 4. **Can you describe a successful SEO campaign you’ve managed, and what metrics did you use to measure its success?